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MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) is an American producer of breakfast cereals, based in Northfield , Minnesota. The company is the third-largest manufacturer of cereals in the United States (behind Kellogg's and General Mills)employing 1,400 people, marketing its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$750 million.〔 It operates four manufacturing plants in Northfield, Minnesota, Tremonton, Utah, Asheboro, North Carolina and St. Ansgar, Iowa. The company has distribution centers in Grove City, Ohio; Coppell, Texas; and Salt Lake City, Utah. ==History== The company was founded in 1919, as the Campbell Cereal Company by John Campbell, a miller in Owatonna, Minnesota. He invented a combination of malted and farina wheat〔(【引用サイトリンク】 Unwrapped : Cereal Aisle (Food Network) )" (06/30/2008 9:00PM) Episode: CW1708 Food Network〕 hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with Cream of Wheat. In 1927, the company moved production of its cereal to the Ames Mill in Northfield, Minnesota. Nine years later, corporate headquarters were moved to Minneapolis, Minnesota, and in 1953, it was renamed the Malt-O-Meal Company. Attempts in the 1940s to market Campbell's Corn Flakes, and in the 1960s to sell State Fair brand Puffed Wheat and Puffed Rice, were abandoned in the face of competition. The company sponsors "Make it with Malt-O-Meal" State Fair Recipe Contests at the Oregon and Arizona State Fairs.〔 〕 In 2002, Malt-O-Meal acquired the bagged cereal business from the Quaker Oats Company. In 2007, Malt-O-Meal took part in the "reverse product placement" marketing campaign for ''The Simpsons Movie'' and packaged one of their cereals, Tootie Frooties, as "Krusty-O's". The cereal was sold in 7-Eleven stores across America along with other ''The Simpsons Movie'' related products. In 2007, Malt-O-Meal began construction on their new manufacturing facility in Asheboro, North Carolina. The building, formerly occupied by Unilever Best Foods, became the fourth manufacturing facility for Malt-O-Meal. Operations at the plant began in late 2008.〔(【引用サイトリンク】url=http://www.malt-o-meal.com/2007/06/malt-o-meal-breaks-ground-on-new-production-facility )〕 In December 2009, Malt-O-Meal acquired the Farina brand of hot cereal from U.S. Mills. Farina was started by Pillsbury in 1898. In February 21, 2012, the Malt-O-Meal Company re-branded as MOM Brandsthe new name is intended to reflect the company's wider product range, while still acknowledging its flagship product through the use of its abbreviation. At the same time, it also announced that it had surpassed Post to become the third largest producer of cereals in the United States.〔(【引用サイトリンク】url=http://www.startribune.com/business/139829933.html )〕 MOM Brands purchased the CoCo Wheats brand from Denny and Kim Fuller on June 30, 2012, while the rest of the company assets except the factory building were sold to Gilster-Mary Lee, a major competitor. The Fullers became the fourth generation to own and operate Little Crow in 1983.〔(【引用サイトリンク】url=http://www.insideindianabusiness.com/newsitem.asp?ID=52728 )〕 October 11, 2013, MOM Brands announced a reduction in force that would impact approximately 100 employees. Voluntary separations were taken until October 18 and resulted in 35 people applying, but not all were approved. Remaining employees were notified beginning October 25, with 88 employees impacted. http://courier-tribune.com/sections/news/local/mom-brands-announces-salaried-cutbacks.html On January 27, 2015, Post Holdings announced that it was purchasing MOM Brands for $1.15 billion ($1.05 billion cash and 2.5 million shares of Post Holdings stock). Post expects to complete the purchase in the third quarter of 2015 The sale was completed on May 4, 2015. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「MOM Brands」の詳細全文を読む スポンサード リンク
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